https://www.youtube.com/watch?v=br9dHx6pR-Y&feature=youtu.be

In this video, Slavoj Zizek explains how ideology operates through a system of “belief through others.” In the context of Santa Claus, Zizek explains, parents pretend to believe in Santa on behalf of their children, who pretend to believe in Santa on behalf of the parents.

The real secret? Slavoj Zizek is Santa Claus.