Slovenian critical theorist Slavoj Zizek isn’t always spending his spare time marrying Argentine models or psychoanalyzing toilets. Back in the day, the philosopher also found time to write ads in Abercrombie & Fitch’s “Back to School” catalog.
At one point, Abercrombie & Fitch was trying to appeal to 14-year-old douchebags by publishing soft core porn under the auspices of product catalogs. At another point, Abercrombie & Fitch decided to try a permutation of softcore porn and Slavoj Zizek’s rambling. The results are amazing.
A PDF of the catalog was spotted on The New Yorker today. The full catalog is available for free here (NSFW).